Top 5 SEO Trends to Look For in 2018 for B2B Marketers in Houston



2017 is about to end in few days and now is the best time to ponder over the advanced SEO trends to look for in 2018 for B2B marketers. There are several reasons to think that 2018 will take us in few new directions and some of the B2B SEO services in Houston and working principles will get strengthened. Let us take a glance at what SEO trends and strategies does 2018 brings in for B2B marketers!


Take a Look at the Top 5 SEO Trends to Look For in 2018 for B2B Marketers in Houston:

  • Unique Content: 



     Google’s algorithms are quite smart when it comes to assessing content. Similar to any sharp reader, Google algorithm seek content which is perfect, engaging, grammatically correct and offers the right data, in the right way for the anticipated and prospective audience. While creating content, ponder over your key objective. What exactly do you desire conveying to your targeted readers? What your audiences want from you? Keywords are really essential, but do not stuff them in forcefully after you have created the content, rather start from your keywords and what your readers actually need, then create content which is of great value. A lengthy content is good, but break it up with many engaging and interesting sub-headings, infographics etc., to make it simple to skim while picking valuable information.

  • Voice Search: 




     Voice search is hovering to take huge boom in the year 2018. As per the latest stats, around 40% of adults make use of voice search through mobiles, digital professionals and smart home hubs once every day. This B2B SEO service is evolving in Houston because the error rates for speech recognition have trimmed down massively, removing the irritants which previously prohibited voice from getting extensively embraced. Individuals can speak way faster than they can actually type, so with advanced technology obstacles get eliminated, voice search delivers massive appeal. The way individuals inquire for information is quite different with voice search. Rather than typing in few words, audiences ask exact questions therefore, you need to think what questions your prospective audiences might ask and put together your content to give solution to those questions on your blog, FAQs, web-pages and social media posts. During the keyword research process, focus on informal and long tail queries.

  • Video Marketing: 




     There are many excellent reasons to add informative videos to your website. First individuals want it. As per the latest stats, video marketing will account for around 79% of all consumer web traffic by 2018. And a video of one minute is up to 1.8 million words. Secondly, Google adores videos too. It is considered as a strong evidence of rich and fresh content on website, viewed as top-quality content and helps in boosting search engine rankings. Make use of keyword labels for your videos, like you do for images on your website. Ensure that your videos are optimized for quick loading, which contributes to an excellent user experience too.

  • Go Mobile: 




     To decide your website’s search engine rankings, Google has announced to switch to a mobile-first index’ in the year 2018. Google and all top search engines will soon start reading the mobile version of every website as the genuine version. Around 60% of Google searches are currently carried out from a mobile device, this is the reason why Google is altering its algorithms to counterpart the way individuals actually search. So, if the PC version of your website is brimming with amazing content, but you have got the uncovered minimum on your mobile website, you will be surely at a big disadvantage in terms of Google rankings. Ensure that B2B marketers in Houston have identical and amazing content and user experience across the desktop and mobile versions of your website.

  • User experience or UX: 



    
     Google has powerful feelings on the user-experience quality on your website. Through monitoring how individuals engage with your web-pages, Google decides how beneficial they are and ranks them consequently. Check the readability and speed of your website and assess how visitors communicate with your website. For how much time do visitors stay on a web-page as they arrive and what links visitors click? Browse through your website navigation structure properly, along with the user behavior and make enhancements whenever required.


And the most significant suggestion of all and it is must for B2B marketers to hire professional B2B SEO services in Houston to assess progress and spot problems prior to it cause a permanent damage. If there is something which will be the same in 2018, it’s B2B marketers’ readiness to deliver you its 100% support!

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